Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

We live in a time of rampant greenwashing. Ever since companies realized that eco-friendliness can lure consumers, they’ve gone out of their way to market themselves as clean and socially ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

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LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise ...