ARRI combines German precision and elegant Japanese design, with their new compact Ensō Prime line of 14 cinema lenses and Vintage Elements. NEW YORK--(BUSINESS WIRE)--B&H is pleased to announce the ...

RED has been teasing some news this week, and Jarred Land dropped a typical bombshell on Instagram with details of a partnership with ARRI Rentals to take advantage of its DNA glass on the upcoming ...

ARRI has debuted its new Ensō Prime lens series. The range of 14 lenses aims to extend ARRI’s traditional market reach, enabling commercial and corporate content creators and early-stage ...

MUNICH, Germany—ARRI today introduced its Ensō Prime lens series designed for corporate and commercial content creators and owner-operators at earlier stages of their careers. The small, portable and ...

I went with the Arri DNA glass as they were the perfect balance of both worlds: full frame lenses that were conceived out of vintage glass rehoused in contemporary casings, bringing the artifacts and ...