Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, ...
The email marketing audience can be broadly split into two categories: desktop and mobile. Confusingly, a tablet device can sometimes fall into one or other of these pots, or occasionally form a third ...
Email, LinkedIn and white papers remain key strategies in lead gen for B2B marketers, study suggests
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...
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