Are you using landing pages to generate leads for your B2B service or tool? An optimized lead gen page can make the cost of a lead drop like a stone, if you know what you’re doing. This article will ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

There’s something wrong with the state of B2B landing pages. According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor ...

“Relevance” is the mantra for today’s B2B content marketers. Look beyond the content, however, and you’ll see other changes transforming another key to any successful lead generation campaign: the ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

I’ll tell you what, let’s treat this article introduction like its own landing page and make it quick, clear and concise. Here are seven reasons your B2B landing pages are failing to drive enough ...

Call landing pages the second chance a marketer has to make a first impression on a prospect – the initial one being whatever brought the prospect to the site. Adam Blitzer, co-founder and COO of ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...