Crafting a solid B2B marketing strategy is more important than ever for businesses looking to grow. It’s not just about shouting about your products; it’s about understanding who you’re talking to and ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B founder with limited runway, a tiny team, and customers to close, content ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

We find ourselves in unpredictable times, and for B2B marketers, this presents a significant challenge. Until recently, B2B was enjoying a long period of relative stability, coupled with the kind of ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

The B2B strategy director explains why AI works best as an accelerator, not a replacement, and why data-driven creativity is now table stakes. As a B2B juror at The Drum Awards Festival, Laura ...

Angelfish Marketing has refreshed its brand and website to reflect its focus on search-led digital marketing for B2B, ...