Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

Location-tracking devices known as beacons were deployed via campaign lawn signs by a Republican presidential candidate in 2016. Credit: Bastiaan Slabbers / NurPhoto via Getty Images Chances are ...

An 11-month old start-up recently backed by Qualcomm Ventures is developing battery free Bluetooth beacons that aim to push wider adoption of the micro-location technology in everything from retail to ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

U.S. retail real estate developer Simon is deploying a Bluetooth Low Energy (BLE) beacon system across the nearly 240 malls and shopping centers that it owns or has an interest in, in order to help ...

It has been reported over the weekend that Facebook will be launching a new pilot program to bring advertising and promotions directly to your smartphone using the new Facebook Bluetooth Beacons ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

There’s been plenty of buzz about iBeacons and Bluetooth Low Energy radios — they’re supposed to do wonders for in-venue positioning, and plenty of companies have already expressed interest in ...

(CBS)-- Beacons that can track smartphones via Bluetooth were installed near CTA train stations in Chicago, according to a report by BuzzFeed News. The report says the beacons, which are made by the ...