Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

The EMBC01 is a Bluetooth Low-Energy proximity beacon suitable for mass deployment by system integrators. The EMBC01 advertises ID data that is compatible with common beacon standards (UUID, Major ID, ...

While beacons are providing a better way for marketers to engage customers in their local stores, there are a few important things to consider that will enhance results. For one, sometimes the best ...

In-building location and tracking is possible today thanks to the Wi-Fi- and Bluetooth-enabled mobile devices that have become indispensable for organizations and consumers alike. Both wireless ...