Amid competition from generics and a push to age naturally, Botox sales are slumping. However, its parent company, AbbVie, is not exactly enjoying the same prosperity from the injectable these days as ...

Evolus is shaking up promotion of its Botox rival. The old campaign was supporting above-market growth of wrinkle-busting product Jeuveau, but Evolus wants more, leading it to launch new branding ...

After spending the past few years centering its Beauty on Your Terms campaign around celebrities, Merz is now positioning the brand around everyday consumers.

Botox rivals are on the way, and to get out in front of them, Allergan is fielding a new ad push. Its aim: To get would-be users to ask for the blockbuster drug by name. Otherwise, they might get one ...

Botox: The telltale frozen foreheads and cheeks are ubiquitous symbols of vanity and status here in L.A. But recently, researchers have looked at other, non-cosmetic uses for Botox. One study ...