One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing like what you’d expect from the maker of one of the world’s most recognizable ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another makeover ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest brand to ...

Few things are ingrained in our heads, such as the logos of iconic global brands. Millions of dollars are spent on creating a visual identity that earns a tiny space in your head, so when a cola major ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

For the first time in more than a decade, Pepsi updated its logo. The new look will roll out in North America in the fall and globally next year. The North American launch comes as the brand ...