Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

In the recent times, internet marketing has remarkably reshaped the marketing sector. Also referred to as e-marketing, digital marketing or web marketing, internet marketing involves all tactics used ...

Depending on your business, however, these newer approaches may not always prove fruitful. According to a 2016 survey by Econsultancy, only 22 percent of businesses are seeing satisfactory conversion ...

Opinions expressed by Entrepreneur contributors are their own. Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether ...

There's no such thing as a constant in the world of marketing. The industry is constantly changing as consumer behaviors evolve. Therefore, marketing strategies need to change right along with the ...

The supermarket is the manufacturer's best friend. So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities. A ...