AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

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AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms ...

As platforms fragment and performance metrics tighten their grip on creativity, agencies heading into 2026 are being forced to confront a deeper question: is speed becoming a substitute for thinking?