The best teams are made up of thinkers and doers. Every great business has “idea people,” the ones who come up with big, outrageous schemes (and inventive ways of marketing them). That same business ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving landscape of business, where agility and innovation reign supreme, ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...