In the digital era, businesses are shifting their focus towards e-commerce to cater to the increasing number of online shoppers and to meet the needs of online consumers. Brands must step up to ...

Ask anyone in the e-commerce space, and they’ll tell you that it’s a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through ...

During the late 1990s, when the online commerce movement was in itsinfancy, the notion of adding personalization capabilities to one’s Website was a logical extension to the basic concept of online ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

Ivan Popov is the CEO of Vipe Studio, which establishes and maintains WordPress websites for enterprises, SMEs and e-commerce platforms. Back in the day, did you ever imagine people would prefer to go ...

eCommerce personalization software enables you to demonstrate to clients that your brand continuously understands what is expected of it and adapts to their ever-changing demands. Others might argue ...

The way we define ecommerce personalization is in serious need of an update. The traditional approach to personalized product recommendations — based on data like age, gender and previous on-site ...

Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey ...

Today, it’s rare to visit an ecommerce website that doesn’t use at least some degree of personalization to improve the online experience. And research suggests it works: Accenture found 91% of ...

Chief Product Officer at Vue.ai, a company that builds AI products for Retail in the areas of Process Automation and Personalization. By now, it’s no surprise that personalization is essential when it ...