Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Talar Malakian is the chief marketing officer at Phonexa, responsible for the company’s marketing and advertising strategies. With expertise in B2B enterprise SaaS and emerging tech, she has been a go ...

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Thanks to social media and technology, innovation is happening more often than ever. That's the case for both your company and your competitors, however, so if you don't bring something different to ...

Breaking down silos is more important than ever. We often see departments stay within their team and job description confines. However, by sticking with these job titles, it often creates barriers and ...

Disruptive innovation occurs when the introduction of a product or service transforms an industry. Disruptive innovation refers to the transformation or tremendous change that occurs due to the ...

For example, we set up structured innovation sprints where employees dedicate specific time to tackling problems outside of their usual responsibilities. During these sprints, teams are encouraged to ...