The electric model attracted negative reactions because of its unusual appearance and the absence of a traditional gasoline ...
The Luce, Ferrari’s first EV, looks more like an Apple product or Philip Morris’s IQOS than a Ferrari, and at $560,800 it ...
Even Ferrari’s former chairman warned the EV risked destroying the reputation of the brand.
Personalization initiatives and brand monetization drive profitability at Ferrari. Read what investors should know about the ...
The Luce, Ferrari's first electric car and one of its most polarizing models, is "fully allocated" through 2027, according to ...
Forbes contributors publish independent expert analyses and insights. Analyzing tech stocks through the prism of cultural change. This voice experience is generated by AI. Learn more. This voice ...
GAA Classic Cars is bringing a nearly new Ferrari flagship to its November sale in Greensboro, North Carolina, and this 2021 ...
Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...
Unveiled in Rome on May 25, 2026, the controversial Ferrari Luce was supposed to be the most important car that Maranello would show in the second half of the current decade. A month and a half later, ...
Ferrari is one of the few carmakers in the world that don't like to play the game in the digital universe. Sure, it uses computers and advanced virtual tools to design its cars, but it almost never ...
This Ferrari Mondial-based pace car also featured a 3.4-liter V8 being developed for the 348.