Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information ...

FLoC was supposed to obfuscate your activities by assigning you a FLoC ID based on your interests that grouped you with several thousand similar people. Opponents to the Google plan claim FLoC would ...

Google’s Privacy Sandbox aims to create a framework for advertising across the open web that respects the users’ privacy while enabling marketers to continue to ...

Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous ...

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