Cheap and cheerful compact cameras are dominating the sales charts. And it might say more about photography in 2026 than any ...

The sudden overnight popularity of the X100V took everyone in the camera world a little by surprise, but I think none more so than Fujifilm, which has spent the time since scrambling to get enough ...

Fujifilm recently launched the best, albeit most-expensive, APS-C camera yet – the X-H2S. But it wasn’t done. Today, we’re looking at its stablemate, the 40-megapixel X-H2. It’s the highest-resolution ...

The Fujifilm X Half has earned an award in Japan, where it was recognized among trending tech ...

From instant cameras to high-end mirrorless bundles, Target has some amazing discounts for Fujifilm cameras at budget-friendly, middle-of-the-road, and top-of-the-line. I have been a writer since 2006 ...

The latest financial data from Canon, Sony, Nikon, and Fujifilm reveals a camera industry that isn’t collapsing but is ...

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Fujifilm is posting record profit (again), thanks in large part to camera sales ...

In-body image stabilization improves low-light performance. Improved autofocus algorithm. New shutter mechanism. Better video/photo mode switching for easy hybrid shooting. Universal video crop mode.

Ultimately, Fujifilm’s community-first strategy only works because of the product it delivers. By combining standout design with advanced colour science that produces vibrant, ready-to-post imagery ...