Generation Alpha kids, or those born in 2010 or later, have become fascinated with skin care and are expected to drive beauty sales this holiday. Dermatologists say the trend is perfectly safe – as ...
Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...
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