The President's polling numbers among young voters have seen significant movement across a series of national surveys this winter.

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

“Data shows Gen Z is more intentional about intimacy than older generations: 82% insist on discussing limits before getting ...

The share of young people transferring funds to investment accounts has climbed steeply over a decade.

A new generation of mothers are discovering that ambition and caregiving were never designed to coexist without paying a significant cost.

Taco Bell CEO Sean Tresvant told Business Insider how the brand has stayed relevant with younger diners while the rest of the ...

Interest in matchmakers is rising as Gen Z disenchantment with dating apps grows, experts say.

The new YouGov/Economist survey marks Trump's lowest approval rating among Gen Z voters since returning to office in 2025.

IBM is ramping up its hiring of Gen Z workers, with the company planning to triple entry-level hiring in 2026.

Each generation's spending proclivities reflect the economy in which it came of age.

U.S. Sen. Ruben Gallego is worried that Gen Z could become the "poorest" generation in nearly a century if more is not done to make housing more affordable. "This new generation, this younger ...

Intuit Credit Karma reports that tax season causes significant stress, especially for Gen Z, with 62% citing it as their top ...