Google Ads adds beta data source integrations to conversion settings

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
Search Engine Land

Google PMax, Smart Campaigns to prioritize high-intent offline conversions

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...
Search Engine Land

Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Google Clarifies Its Stance On Campaign Consolidation

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Rethinking Paid Search Strategy: Actual SEO Media, Inc. Examines Intent-First Google Ads

Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...