WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief executive Brian Lesser, Campaign has learned. Campaign understands WPP’s media arm ...
WPP has told shareholders it needs to restructure Group M and reduce the role of its agency brands so the media-buying unit can focus more on “serving clients, rather than managing internal structures ...
WPP’s Group M has confirmed its agencies EssenceMediacom, Wavemaker, MSix & Partners and Mindshare will no longer be responsible for their own budgets as of 2024. Though Group M has always operated a ...
WPP’s investment arm will begin sharing the carbon footprint of the different media channels advertisers choose in their media plans to encourage the industry to decarbonise its media supply chain by ...
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