The Transformers have long been a godsent idea for toymakers. Ever since the notion of robots that can transform into vehicles and whatnot was first floated in the 1980s, markets all over the world ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

When the Lego Optimus Prime was announced, everyone was talking. It's a Lego building set which actually transforms, much like the vast majority of Transformers. But when this set releases on June 1, ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

In brief: Fancy acquiring an Optimus Prime collectible but can't justify spending $750 on the latest creation from Robosen / Hasbro? Fret not as Lego will soon have you covered for far less scratch.

Check out the new LEGO Transformers Optimus Prime set, launching on June 1, 2022. Take a trip back to 1984 with this LEGO x Transformers collaboration. Modeled after the G1 Optimus Prime character, ...

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Shane Romanchick is a TV and Movie News author for Collider. He also runs his own blog Entershanement Reviews where he writes about and reviews the latest movies. He graduated from Regis College in ...