LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime ...

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s ...

The acquisition strengthens Mistplay’s LoyaltyPlay business, enabling publishers to build deeper mobile gaming loyalty experiences. Connected Rewards brings real-world brand offers into gameplay, ...

"Mobivity's Connected Rewards has always focused on using digital engagement to drive real-world action" said Kim Carlson, CRO of Mobivity. "Integrating the Connected Rewards technology into ...

MONTREAL, Jan. 20, 2026 /CNW/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards ™ platform and ...