Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

Credit: Getty Images Narrative medicine seeks to apply the humanities — literature, art, storytelling — to clinical encounters as a means to provide more holistic care. Health care requires humanity.

Let’s say you are Professor Charles Xavier—you can hear thoughts, read minds, understand motivations, and foresee actions. You are at a dinner party, quietly observing the guests. You know what ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...