To achieve success today, entrepreneurs must have a concrete plan for showcasing their brand to their target audience. With both online and offline marketing now being essential business elements, a ...

“I don’t want to waste my marketing dollars by filling up landfills.” As I finished my presentation on orchestrated direct mail and asked the audience for questions or comments, this wasn’t the ...

When you’re developing a digital marketing strategy or looking for ways to improve your search engine results rankings, it’s easy to get caught up in technical details, and one element of marketing I ...

A recent study compared the impact of offline and online sales promotions on consumer behavior. Findings reveal that offline media, such as printed coupons, enhance cognitive engagement and coupon ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive ...

Strong branding is essential to any company, helping to get your firm recognised by more people and established as one that can be trusted. In recent years, online strategies have stolen the limelight ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...