In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. We may be facing the largest scatter market we’ve ever experienced, which ...

Val Morgan has appointed Sabarish Chirakkal as group director – programmatic.The announcement:Val Morgan today announces ...

Reach and engage the target audience of female shoppers while they browse online via their phones. Drive instore traffic. Leverage the Open Web to go beyond walled gardens like Google and Facebook.