Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. QR codes seemed to pop on the scene and disappeared almost as ...

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it ...

The last two years have been something of a renaissance for QR codes in the United States. Brands across industries were forced to embrace them to deliver products and services in contact-free ways.

The print ads are running in several publications, including in Glamour magazine. Skechers is promoting its new GOwalk products. “QR codes appear to be the best way to get a customer to engage with a ...

NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according to a Zappos executive who presented at OMMA Global. Online ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free ...

From their humble beginnings as tools for the automotive industry to being major players during the COVID-19 pandemic, QR codes have come a long way to become must-have tools for marketing and ...