Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

PhDs are supposed to contain an element of originality and innovation. Originality need not mean that you explore a wholly new concept. For instance, it might also include applying new methods or new ...

provides a basis for decision-making; helps to make sure that you get the most appropriate supervisor for your research. Your research proposal does not commit you to researching in a specific area if ...