In hip-hop, clothes have always been more than clothes. A hoodie is not just cotton stitched into shape; it’s a code. A pair of sneakers isn’t just rubber and leather; it’s a history book. What you ...

Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

Hiking and spending time in the great outdoors is my favorite pastime, but I've learned over the years that the gear you bring and the clothing you wear can make or break a trip. If your hiking boots ...

Merino wool is a winter hero, says fashion editor and celebrity stylist Vanessa Powell. It's basically a performance fiber disguised as a luxury textile. That's because (unlike traditional heavy wools ...

WIRED’s pick for the best travel T-shirt is on sale for Black Friday. Expand your merino wardrobe with these deals. Hurry though, the sale ends tonight. Save this story Save this story WIRED favorite ...

WILL Australian Wool Innovation’s appointment of former wine industry leader Bryan Fry as its next chief executive officer, mean the end of generic wool marketing?..Read More ...

In the sheep farming regions of New South Wales, a peculiar transformation is underway. Spread across paddocks where crops have not grown properly for years, farmers are laying down a material that ...