Redefine Meat is expanding its activity into the restaurant sector and offering surprising new-meat vegan dishes in leading restaurants such as Burger Station, Esther the Queen and Uma the Asian.

A few weeks after launching it flagship flank steak into European retailers, Redefine Meat co-founder Eshchar Ben-Shitrit talks early feedback, navigating the UPF debate and the plant-based plateau.

Plant-based meat is reinventing itself – and the winners will be those who balance taste, accessibility and innovation.

Redefine Meat is accelerating its UK distribution to meet demand with eight wholesaler partners. Its UK wholesalers now span national and regional brands including Albion Fine Foods, Braehead Foods, ...

Redefine Meat, the Israeli plant-based meat business, is eyeing moves into the retail channels in more of its existing markets. At present, Redefine Meat sells its soy- and wheat-based products into ...