As part of a significant effort to expand its e-commerce reach, SAP has outlined an approach to unify its customer experiences across multiple channels. Based on the e-commerce software that SAP ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

SAP is buying cloud-based e-commerce vendor Ariba for US$4.3 billion, the companies announced Tuesday. Ariba’s platform focuses on business-to-business commerce transactions. It makes a natural fit ...

SAP goes on another shopping trip. This time it's e-commerce automation with the acquisition of hybris. What do we think? Not a lot but we are prepared to be surprised. With hybris in growth mode ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with ...

The decision by SAP (NYSE: SAP) to end a software licensing agreement with Commerce One (Nasdaq: CMRC) put additional pressure on the B2B software vendor Wednesday. Near the end of trading, the ...