The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...

Walmart has complained that Kanye West’s new Yeezy LLC logo looks too much like its own spark logo. The rapper’s company filed a trademark application for its new logo — which is made up of eight ...

Walmart first used its spark logo in the fall of 2007. Since then, the retailer has deployed it across its sprawling business, from healthcare clinics to installment finance services to drive-in movie ...