We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

In the age of big data, it is time to ensure that units are routinely documented for easy, unambiguous exchange of information. Robert Hanisch is the director of the Office of Data and Informatics at ...