Craig Palli is vice president of Client Services & Business Development at Fiksu (@fiksu), which helps brands boost iOS and Android mobile app ranking and secure large volumes of loyal users. You can ...

This past week has been a big wake-up call for the iOS developer community. The need to move away from UDIDs, or an ID scheme that many developers rely on to power advertising and store data about ...

Many of us feel a deep personal connection with our iPhones, and small wonder: the average person’s smartphone knows more about them than their spouse or significant other. Our iPhones hold our ...

Last week Apple started rejecting apps that access the Unique Device Identifier (UDID). Developers knew this was coming, but no date had been set for the official rollout. If you've found yourself ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple ...

(iPhone Unique Device ID) A number in each iPhone that is used by developers to distribute new apps directly into the phone for testing purposes before they are available in the Apple App Store. The ...

Over the past few weeks, several ad networks have announced "UDID-independent" conversion tracking tools. As Apple's UDID ban has gone into effect, mobile advertising has had to find other ways to ...

A hacker group claims to have hacked its way to the device ID and user details of 12 million Apple iOS devices. Learn how to find the Unique Device Identifier (UDID) for your device(s) to see if your ...

In 1998, Ask Ars was an early feature of the newly launched Ars Technica. Now, as then, it's all about your questions and our community's answers. We occasionally dig into our question bag, provide ...