Everyone is excited to get a new golf club, but it can be even more exciting to get a new flatstick. After all, the putter is the most used club in the bag, so it’s not uncommon for a lot of players ...

L.A.B. Golf was the first putter company to venture into the zero-torque movement, with the DF3 as one of its most popular models. Other companies are following their lead. Golf innovation can be a ...

Ed. note: This is Part 4 of a special six-part fitting series from the minds of the world’s most skilled club-fitters. In part four of our Tour fitting series, I tapped Cody Hale of Odyssey to take us ...

Putter, a center-shafted mallet engineered to deliver exceptional face stability through a Zero Torque Design. As interest in zero torque technology continues to grow among golfers seeking greater ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

It’s not often in the golf equipment space that a new brand emerges with a product that genuinely challenges core industry thinking, but that is precisely what Sausage Golf has done with the Boudin ...

Odyssey's all-new Ai-One Square 2 Square putters are new to the marketplace, but don't think for a second that "zero torque" is unfamiliar territory for the putter manufacturer. Go back several years ...

WHAT YOU NEED TO KNOW: The Never Compromise Reserve line of putters bring together the precision of a milled collection of putters with the precision of a fitting system driven by the imperative of ...

For the third year in a row, Buffalo Bills quarterback Josh Allen will tee it up in the AT&T Pebble Beach Pro-Am alongside PGA TOUR playing partner Keith Mitchell. At last year’s event, where the duo ...