Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Tama Leaver receives funding from the Australian Research Council (ARC) as a chief investigator in the ARC Centre of Excellence for the Digital Child. Rachel Berryman's PhD research is funded by an ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Add Yahoo as a preferred source to see more of our stories on Google. Digital influencers like Imma, Kuki and Nobody Sausage are growing in popularity on social media and shifting the way we interact ...

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...

According to a recent The Economic Times article based on TAM EdEx data, celebrity brand endorsements declined by 22% in 2025. While 2024 saw a 3% increase in celebrity-based ads, this steep drop ...

Pacsun wants to carve out a bigger stake in the metaverse, and is turning to one of the earliest examples of a virtual influencer to do so. Miquela, which went live on Instagram in 2016, has ...