With "matcha mania," blitzing café culture in the West, the resulting global shortage of the bright green powdered tea may well bely the quiet and contemplative nature of its origins. | In this ...
Aikenka Matcha Sets a New Standard for Authentic, Ceremonial-Grade Matcha in a Growing Global Market
The MarketWatch News Department was not involved in the creation of this content. Vancouver, British Columbia--(Newsfile Corp. - February 13, 2026) - Aikenka Matcha is changing how matcha reaches ...
The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...
Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...
TOKYO — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...
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