The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

Ottawa, Feb. 25, 2026 (GLOBE NEWSWIRE) -- According to Precedence Research, the global marketing technology market size was calculated at USD 557.94 billion in 2025 and is predicted to be worth USD ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Artificial Intelligence (AI) is transforming marketing at an unprecedented pace. However, not all AI investments are created equal. As AI continues to evolve, certain areas stand out as the most ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

Platform introduces a structured methodology for evaluating marketing tools and agencies through data-informed analysis. MONKTON, MD, UNITED STATES, February 23, 2026 ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

Spend five minutes in a marketing meeting today, and you’ll notice a familiar pattern. The conversation quickly turns to execution mechanics: funnels, algorithms, creative formats, AI prompts, media ...