3AW is proud to launch this year’s Good Friday Appeal event, which will be dubbed the ‘Climb For The Kids’. This year for the first time, we are taking over the Melbourne Skydeck and are delighted to ...

Melbourne Skydeck, the Southern Hemisphere’s highest observation deck and a flagship experiential attraction within the Journey Beyond portfolio, has unveiled a new strategic brand positioning and ...

Melbourne Skydeck has unveiled a new strategic brand positioning and identity, aimed at reframing how visitors see and experience the city from above. Developed by independent agency Town Square, the ...

The Edge at Melbourne Skydeck is a glass cube 285 metres up - great for views, not recommended for those with a fear of heights. Photo / supplied The observation deck is on the 88th floor of Eureka ...

“This work is a fun and playful visual metaphor for the way you interact with the city’s landmarks at Skydeck,” said Town Square executive creative director, Brendan Day. “From nearly 300 metres up, ...

Melbourne Skydeck has partnered with Meta to transform its in-person attraction into an online experience. The result is an “immersive virtual reality platform” that builds Skydeck’s existing ...