History Of The Amazon Logo: How Strategy Created An Icon
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Amazon’s first logo was a river-shaped "A," symbolizing the Amazon River and the company’s massive potential for growth. In 1995, Jeff Bezos created a logo that reflected his vision for the future. But as Amazon grew, so did the brand. In 2000, the iconic logo we know today was introduced, featuring a yellow arrow from "A" to "Z," representing Amazon’s goal to sell everything. That arrow isn’t just a smile. It shows that Amazon’s focus is on value and delivering a complete experience, from A to
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